This site is set-up to support a major student photographic exhibition at the Electric Works, Sheffield's Digital Campus from 26th May. Our aim is to showcase the high level of creativity being produced on the BTEC programme at Rotherham College and we thought it appropriate this year to set the primary theme as 'My digital world'.
Monday, 24 January 2011
A Brief History of Communication by Kristofer Strom
Saw it and thought I do like the sketched animation look. always draws my attention. A Brief History of Communication, the new ad for The Carphone Warehouse, is a charming stop motion animation by Kristofer Strom, the Swedish artist behind You Tube hit Minilogue (equally as creatively brilliant).
There is a wonderful sequence of the development of the phone from the circular dial, to seperate buttons and then a quaint cultural script of the old 'brick' mobile phones. Then its decrease in size sequenced wonderfully in a clockwise twist from phone, to Ipod/Mp3, to mouse (with quirky/surreal ear phones as its wire) & to RSS symbol (blogging/feeds).
Still with more shifting directions/perspectives it continues fast and sharp until back to mobile with GPS mapping technology into a laptop finishing with the future technology of flying engine subtly anchoring that Chitty Bang Bang idea of flying automobiles.
If it was stop motion, there must have been a thousand photos, but it was worth every last one.
Labels:
communication,
history,
phone
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